With the increasing market penetration VEI decide to give the artwork to outsider professionals, gaining the know-how of those tools necessary to penetrate different markets in different situations. The company image undertake a big turn towards harmonization and the blue color become the company flag.
Within the same time, VEI undertake a vast product promotion with the major international magazines, becoming the most known loader scales manufacturer. Thanks to this advertising campaign, VEI begin to build its own international network.
Big posters representing the product and application are the way booths are dressed during exhibitions. A portable concept with great impact effect.
The 26th of October 1995 VEI moves onto a new home. The headquarters change is communicated to customers and suppliers with a post card made to celebrate the event.
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